Samsung TV New Bezel-Less UHD 43″ UA43AU7700RSFS

Fine-tuned color for a vibrant, lifelike picture PurColour. PurColour makes watching films feel almost like you’re there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience. Feel lifelike shade of color as intended in powerful 4K Crystal Processor 4K. Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You’ll also experience more lifelike color expressions due to its sophisticated color-mapping technology. Smooth motion for a clear picture Motion Xcelerator. Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents. Feel the reality of 4K UHD Resolution 4K Resolution. 4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene. See dark and light in every scene HDR. High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes. * Viewing experience may vary according to types of content and format. TV and sound bar orchestrated in perfect harmony Q-Symphony Surround yourself with sound from the TV and sound bar orchestrated in harmony. Q Symphony uniquely allows TV and sound bar speakers to operate simultaneously for better surround effects without muting TV speakers. More screen, less bezel 3-Bezeless Design A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards. Eliminate clutter Clean Cable Solution Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV. Work and learn from home PC on TV Enjoy every possibility of what you can do. Easily access your PC, Laptop, and mobile seamlessly on your TV.